Amy Lauer Strategic Sourcing Consultant, Marketing Communications
project management + vendor management + execution strategy + negotiations + catalogs + direct mail + point of sale + digital media
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SHOCK DOCTOR PACKAGE REDESIGN
This complex package redesign for Shock Doctor's signature mouthguard product line entailed vendor management competency to account for multiple substrates, innovative printing solutions, and flexible POS configurations for peg, slat and grid walls. The result? A consumer friendly product selection at retail which clearly sets Shock Doctor apart from the competition.
Amy Lauer | Strategic Sourcing Consultant, Marketing Project Management | 612.270.4184 | amy@amylauer.com
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