TARGET TOY CATALOG
Kids and adults wait for this book every year! The majority of this print quantity was inserted into newspapers with an additional portion direct mailed. Printed gravure, the catalog was produced in three printing plants simultaneously. The direct mail portion had a fun pull out section that featured puzzles, games and a special decoder glass which was used both on the printed piece as well as online. The financial aspect of the job proved to be very successful in vendor negotiation, overall estimate savings, and the end of project budget reconciliation.